Renewal Reminders, Changes to Advertising Requirements, 2025/2026 Renewal Screen Recording, and Renewal & CCP Support Series

Renewal Reminders

ACOT staff take pride in replying promptly to phone calls, emails and approving profile updates. However, as call/email volumes increase during the renewal period, delays may ensue. You can help by renewing your permit well before the February 28, 2025, deadline and by giving staff 2-5 days to respond rather than calling or emailing again. Registrant questions will be responded to as soon as possible in the order they are received.

Important!! – remember to:

• login in to cancel your practice permit if you are not planning to renew,

• renew before 11:59pm on Friday February 14, 2025, to get the $550 early-bird renewal rate.

Those renewing between Feb 15-28, 2025, will be invoiced for the full renewal fee of $650

Changes to Advertising Requirements – Use of Testimonials for OT Practice

Do you use a website, social media, or other means to advertise your OT services? If so, you’ll want to familiarize yourself with ACOT’s Communications Standard of Practice that includes information on use of endorsements and testimonials. It states, in part: (The OT) Does not solicit or use endorsements or testimonials, including those from current or former clients or vendors regarding the registrant, their services or business, for advertising purposes. The Standard also speaks of maintaining confidentiality, which would limit use of client pictures in your advertisements, including websites without their informed consent.

Why are these requirements in place? The Health Professions Actstates:
Advertising
102 A regulated member shall not engage in advertising that is untruthful, inaccurate or otherwise capable of misleading or misinforming the public.

Typically, we see only positive testimonials added to websites, which could lead the public who are choosing a service provider to believe the same positive results will always be achieved, and this is misleading.

As well, soliciting or using endorsements, testimonials or images of clients on your website could be perceived as a conflict of interest and risks exploiting the power imbalance inherent in the OT-client relationship.

So, what can you advertise? Your area(s) of focus and expertise, years of practice, credentials, that you are registered with ACOT, and general business practices such as clinic hours, how to book an appointment, etc. These are neutral items that do not suggest guaranteed results.

Take a moment to review your advertisements (online or in print) and update them as needed to ensure they are meeting ACOT’s Standards of Practice.

Click on the link above to check out all of ACOT’s Standards of Practice, and feel free to contact us at info@acot.ca if you have any questions about how the Standards might apply in your context.

2025/2026 Renewal Screen Recording Available

ACOT is excited to announce that the screen recording for the 2025/2026 Renewal process is now available on our website’s CCP Resources page.

This video walks you through the entire renewal process using a sample registrant and covers all four steps of renewal and allows you to watch and learn at your own pace.

You can also watch the YouTube video here.

We encourage all registrants to view the recording to ensure a smooth and successful renewal experience.

If you have any questions, please don’t hesitate to contact us at info@acot.ca.

Renewal & CCP Support Series

Do you want a brief overview of ACOT’s Refreshed CCP? Do you need a refresher on why you must complete the CCP and how to complete it during Renewal? Do you want a review of the Renewal Process? Do you want a review of Reflective Practice and how to incorporate it throughout your CCP? Would you like the opportunity to get support from an ACOT staff member while you login and add content to your own CCP?

If so, ACOT is offering 15-minute Renewal & CCP Support Series sessions. Topic content and times are listed. No need to pre-register, just click on the link https://acot.ca/continuing-competence/ccp-resources/ then look for the specific session links.